A proven business model tailored for growth-oriented ventures

We are experienced entrepreneurs who have worked in all phases of start-up business for many years.
On the journey, we have learned how vital it is for success to execute on an insight-based solid and updated go-to-market plan.
Challenged – time for a time-out?
The world has turned upside down in the last few years and many start-ups are strongly challenged.
Are you the owner of a good new idea or are you already in the process of developing and marketing it but are challenged by a lack of liquidity, management or something else, then consider a time-out workshop with Netinnovation.
We can help with fresh eyes and ears in a structured, confidential and qualified process that strengthens value creation.

Eight operational competence areas that are vital to have optimized for start-ups that sell physical products

Owners/management of start-ups that we can help are at the center of a consortium or ecosystem-based organization. Not a traditional and silo-based hierarchy, but a dynamic organism that works seamlessly together.
The tasks in the center are focused on innovation, research and development, business and brand strategy, investor relations and public funding opportunities.
The community management also owns and operates the process model to develop and validate new business areas.

  • IT-Platform services:
    The IT-Platform is the foundation that supports and coordinates all the tracks of the commercial operation. It delivers all the content and competences to sell and deliver in all languages, in all markets. The IT platform is built with best-in-class components and is scalable – also across business lines. It is built on open-source systems that provides optimal integration to the full suite of physical and ecommerce plugin services.
  • Producer and inventory management:
    For each business line it is about having the right set of producers / brand owners and the right set of products to cover existing and emerging demands. In this track we perform certification of producers, products, volumes, prices and commitments.
  • Packaging and filling services (for clients with own production of FMCG products):TheDearGroup will be the leading provider of sustainable packaging formats. They are a key differentiator and an important part of TheDearGroup’s IP and brand expression. We deliver all sizes up to 20 litres, as default always a cube made from recyclable materials, and with the highest transport efficiency, to make sure the products can reach their customers in the most sustainable and effective way.
  • Warehouse and fulfillment services: Through strategic partnership with fulfillment providers (logistic & warehousing), we ensure a full IT integration between the WMS (warehouse management system) and our clients IT platform(s).
  • Digital centre of excellence: Our clients will own all the information about customers, to segment and cluster, identify customer journey patterns, and create 1st party data analysis to perform effective targeting across all major segments: Private, company and HORECA. In this process, we will also create best practices on how to map ambassadors, upselling mechanics, and loyalty programs.
  • Communication and marketing services: On behalf of the community, Our clients marketing management team masters all content production plus adaptation and execution. Our inhouse expert team is contemplated with international best-in-class specialists within marketing and keyword campaigning, influencer marketing, social media, and handling of events, e.g. tastings, pop up wine bars, and trade fares.
  • Sales channels services: In this track we optimize the sales platform and channel management, define new content demands and create executions for both our clients flagship stores, our affiliate partners, as well as the relevant 3rd party channels – from the narrow, high affinity platforms, up to the broadest, like for example Amazon.